Book a shoot day
Social media management for estate agencies · The retainer
Vendors choose an agent before they phone one.
Method Haus runs an agency’s Instagram, photography and film on a monthly retainer. One person, start to finish.
Book a shoot day
Read the free playbook
The argument, in three
01
The decision is made before the valuation.
By the time a vendor books three valuations they have already ranked you. They have scrolled your grid, looked at your photographs on the portal, seen your boards on their street and watched one of your agents talk about the market. The valuation is often the last step of a decision they started weeks earlier.
Source: The Agency Playbook, Edition 01, page 3.
02
Instagram is an entertainment platform now.
Reels run to three minutes. Watch time and sends now rank alongside likes. Episodes link in order and long-form programmes are in testing. Instagram wants programmes, so an agency that posts listings competes with every other agency posting listings.
Source: Instagram announcements, January 2025 to October 2026, cited on page 4 of Edition 01.
03
The agency of 2027 is three businesses in one.
A sales business, a marketing agency and a production studio. Most agencies run the first. Some have the second. Almost nobody has the third, and a camera on the payroll is not a programme. The missing job is the editor: the person who chooses the houses, writes the brief, judges the edit and signs it off.
Source: The Playbook, Edition 02, pages 4 and 12.
The free playbook
Start with Edition 01. It is free, in full.
The Agency Playbook 2027: 47 pages on how an agency should look and film, from the touchpoint audit to the series and the funnel. Nothing is held back for the retainer. Read it, hand it to your photographer and every agent who posts under your name, then decide whether you want it done for you.
The Agency
Playbook
Brand, photography, film and story for estate agents
/ 2027
Estate agency marketing in 2027
Get the playbook free
Then seven short emails on putting it to work. · playbook.method.haus
The proof
Same agency. Same houses. A different grid.
The grid as it is
Fifteen tiles, fifteen looks. Illustrative grid of a fictional agency. A vendor scrolls past because there is nothing for them until the day they sell.
The grid a publisher runs
9:41
‹
ashworth.homes
Follow
BEHIND
THE SALE
homes we’re selling this month
ASHWORTH
Ep. 04
The Lake House
Meet the agent
James Ashworth
Floor plan
THE LAKE HOUSE BROCHURE
Twelve pages, one story.
Meet the team
A good house is never in a hurry.
—
NOTES FROM THE OFFICE
OFF MARKET
Shown privately, by invitation.
In her words
The autumn edit
OUR WAY
OF SELLING
Tonight’s client evening
A feature, a series, the agent, the brochure, the place and the owner in her own words. Illustrative grid; the format follows the interiors magazines, not a template.
The work
Shot, filmed and cut by the person you brief.
Every photograph on this site is a real house, photographed by me on a real job. The film is graded to match the stills, so the series and the listing belong together. The client work is at method.haus.
Exterior at dusk
Kitchen
Lounge
Bathroom
Butterley Grange · A listing film, cut to the same grade as the stills · 1 min 52 · vimeo.com/1213916304
What the magazines do
The people who publish homes for a living post people, not rooms.
1.04 to 1.22
Person-led features were the only format that beat the account average on all six interiors titles. Rooms with nobody in the caption: 0.85.
0.59
Advice and round-up posts against the account average. 0.40 at House & Garden.
61 to 85 seconds
Where the three premium titles cut their reels, for median plays of 110,000 to 850,000. The title that cuts at 16 seconds takes 11,000.
Source: Method Haus analysis of 480 Instagram posts from The World of Interiors, House & Garden, Architectural Digest, Homes & Gardens, Luxe Interiors + Design and Ideal Home, pulled 30 October 2026. An index is a format’s median likes divided by the account’s median likes. Likes only, windows of 25 to 82 days. Directions, not laws.
On the agency side it holds. A prestige agency’s narrative films took a median of 10,634 plays against 6,912 for its listing reels.
Source: Method Haus analysis of 220 agency reels, May to October 2026, accounts anonymised. Edition 01, page 5.
The retainer
The studio in residence.
Method Haus sits in the editor’s chair and does the production, on a monthly retainer. You keep the final sign-off. This is what a month looks like.
01
Two features
Two houses a month get the full treatment. The owner in it, the story in one sentence before anyone arrives, shot once and cut six ways: the trailer reel, the room carousel, the owner’s line, the street, the archive and the sale agreed.
02
The standard shoots
Every other instruction photographed to your written standard. One grade, the hero in three crops, verticals true. Stills and a teaser live within 72 hours, so the sale never waits for the film.
03
The agents’ films
A monthly slot, thirty minutes each, filmed in batches. Short films for each agent’s own account, posted as a collaboration with the agency, with a closing card in your palette.
04
The weekly patch
Sixty seconds on what is happening on your patch this week. Named, numbered, same day every week. The column people come back for.
05
The issue
Once a quarter, a printed local magazine in the brochure’s design system, launched on Instagram like a cover. Local businesses, sale stories and a market note in plain English.
06
The funnel
A guide worth downloading, the keyword comment, the message that asks one question, the seven-day email sequence and the valuation booked from the inbox, not the switchboard.
Sources for the month: The Agency Playbook, Edition 01, pages 24, 28 and 31 to 32, and the magazine translation table in the Edition 02 research.
The editor’s chair
What I hold
Which house gets the feature. What the story is, in one sentence. Who is in it. When the light is right. Whether it is good enough to publish.
What you hold
The final sign-off. The listing facts. Anything about fees.
Source: Edition 02, page 12.
Who it is for
First
Prestige and independent agencies with a patch worth owning. You have the relationships, the hosted evenings and the houses worth a feature. What you do not have is the third business.
Second
Architects, interior designers, stagers, developers and furniture and garden brands who work on the same homes. One shoot, shared credits, everyone’s feed.
No account managers. No juniors. No hand-offs.
You brief the person who shoots, cuts, grades and posts. I work alone, which is why the standard does not drift between hands.
The library
Editions 02 to 05 come with the retainer.
Edition 01 is free and complete at playbook.method.haus. The four editions behind it hold the operating system: the written standard, the briefs, the sign-offs, the scorecards and the editable toolkit. Included in the retainer, and each one available on its own.
Edition 02 · Winter 2026
The Visual Standard
How an agency briefs, judges and signs off everything it publishes, in print and on screen.
Included in the retainer · Also available on its own
Edition 03 · Spring 2027
The Agent
One person’s account as a channel the agency cannot buy: the portrait set, the weekly patch, the long walk and the network of accounts that share one win.
Included in the retainer · Also available on its own
Edition 04 · [date]
The Issue
The agency as the local publisher. The feature, the serial, the column, the place, the archive and the quarterly print issue.
Included in the retainer · Also available on its own
Edition 05 · [date]
Views to Valuations
The flywheel, the funnel, the follow-up and the numbers that move instructions.
Included in the retainer · Also available on its own
The usual questions
“We already have a photographer.”
Good. A camera in-house is not a programme. The missing role is the editor, the person with a calendar who decides which house is the feature and what its story is. That is the chair I sit in. Your photographer keeps shooting, to a written standard.
“We don’t have the time.”
The retainer is built so that you need very little. Yours: about four hours a week for briefs and sign-off, plus the time you are on camera. Mine: two to three days a week on your account.
Source: Edition 02, page 67. Hours to be confirmed before publishing.
“We post already.”
Posts are not a programme. A programme has a name, a day and a number, and a vendor who comes back on Thursday. Advice posts index 0.59. People at home beat the average on every title.
Source: as the evidence above.
“We’re not in the UK.”
The standard works anywhere a vendor scrolls before they call. Travel is quoted per shoot.
[Travel terms to confirm.]
The offer
One retainer. Everything above, every month.
Included
Two features a month, shot once and cut six ways
Every listing shot to the written standard
The agents’ monthly film slot
The weekly patch, every week
The quarterly issue, designed and ready for print
The funnel: guide, message automation and email sequence
The editor’s chair: the calendar, the briefs and the sign-off
The library, Editions 02 to 05, and every edition published while the retainer runs
Not included
Print runs and paid media, billed at cost [confirm]
Travel outside your area, quoted per shoot [confirm]
Website rebuilds [confirm]
What your agents post from their own phones. That is the point.
How it starts
A
A shoot day
One day. The team portrait set, a batch of short films for the agents’ own accounts and the stills for one listing to the standard. Booked on its own and credited against the first month if you go on.
[Confirm the shoot day contents and the credit against month one.]
Book a shoot day
B
A discovery call
Twenty minutes. Bring your three newest listings and the name of the agency you would least like to lose to.
Book twenty minutes
Start here
Book a shoot day, or twenty minutes.
Name
Agency
Your area
Phone (optional)
Message (optional)
I’d like to start with
A shoot day
A discovery call
The library on its own
☐ Method Haus may email and call about this enquiry. No newsletter unless you ask for it. Unsubscribe any time.
Send
I reply within one working day. · Privacy notice
Not ready yet?
Read Edition 01 first. It is free and it is the whole argument.
47 pages: the touchpoint audit, the fourteen shots, the brochure, every agent on brand, the series, the funnel and the year. Then seven short emails on putting it to work.
The service: social.method.haus
The work: method.haus
The free playbook: playbook.method.haus
Instagram: @method.haus
Email: info@method.haus
UK and international
© 2026 Method Haus™. Instagram feature details correct at 29 October 2026 and subject to change.
Social media management for estate agencies · The retainer
Vendors choose an agent before they phone one.
Method Haus runs an agency’s Instagram, photography and film on a monthly retainer. One person, start to finish.The argument, in three
01
The decision is made before the valuation.
By the time a vendor books three valuations they have already ranked you. They have scrolled your grid, looked at your photographs on the portal, seen your boards on their street and watched one of your agents talk about the market. The valuation is often the last step of a decision they started weeks earlier.
Source: The Agency Playbook, Edition 01, page 3.
02
Instagram is an entertainment platform now.
Reels run to three minutes. Watch time and sends now rank alongside likes. Episodes link in order and long-form programmes are in testing. Instagram wants programmes, so an agency that posts listings competes with every other agency posting listings.
Source: Instagram announcements, January 2025 to October 2026, cited on page 4 of Edition 01.
03
The agency of 2027 is three businesses in one.
A sales business, a marketing agency and a production studio. Most agencies run the first. Some have the second. Almost nobody has the third, and a camera on the payroll is not a programme. The missing job is the editor: the person who chooses the houses, writes the brief, judges the edit and signs it off.
Source: The Playbook, Edition 02, pages 4 and 12.
The free playbook
Start with Edition 01. It is free, in full.
The Agency Playbook 2027: 47 pages on how an agency should look and film, from the touchpoint audit to the series and the funnel. Nothing is held back for the retainer. Read it, hand it to your photographer and every agent who posts under your name, then decide whether you want it done for you.Get the playbook free
Then seven short emails on putting it to work. · playbook.method.haus
The Agency
Playbook
Brand, photography, film and story for estate agents
/ 2027
Estate agency marketing in 2027
The proof
Same agency. Same houses. A different grid.
The grid as it is
Fifteen tiles, fifteen looks. Illustrative grid of a fictional agency. A vendor scrolls past because there is nothing for them until the day they sell.
The grid a publisher runs
9:41
‹
ashworth.homes
Follow
BEHIND
THE SALE
homes we’re selling this month
ASHWORTH
Ep. 04
The Lake House
Meet the agent
James Ashworth
Floor plan
THE LAKE HOUSE BROCHURE
Twelve pages, one story.
Meet the team
A good house is never in a hurry.
—
NOTES FROM THE OFFICE
OFF MARKET
Shown privately, by invitation.
In her words
The autumn edit
OUR WAY
OF SELLING
Tonight’s client evening
A feature, a series, the agent, the brochure, the place and the owner in her own words. Illustrative grid; the format follows the interiors magazines, not a template.
The work
Shot, filmed and cut by the person you brief.
Every photograph on this site is a real house, photographed by me on a real job. The film is graded to match the stills, so the series and the listing belong together. The client work is at method.haus.
See the client work
Exterior at dusk
Kitchen
Lounge
Bathroom
Butterley Grange · A listing film, cut to the same grade as the stills · 1 min 52 · vimeo.com/1213916304
What the magazines do
The people who publish homes for a living post people, not rooms.
1.04 to 1.22
Person-led features were the only format that beat the account average on all six interiors titles. Rooms with nobody in the caption: 0.85.
0.59
Advice and round-up posts against the account average. 0.40 at House & Garden.
61 to 85 seconds
Where the three premium titles cut their reels, for median plays of 110,000 to 850,000. The title that cuts at 16 seconds takes 11,000.
Source: Method Haus analysis of 480 Instagram posts from The World of Interiors, House & Garden, Architectural Digest, Homes & Gardens, Luxe Interiors + Design and Ideal Home, pulled 30 October 2026. An index is a format’s median likes divided by the account’s median likes. Likes only, windows of 25 to 82 days. Directions, not laws.
On the agency side it holds. A prestige agency’s narrative films took a median of 10,634 plays against 6,912 for its listing reels.
Source: Method Haus analysis of 220 agency reels, May to October 2026, accounts anonymised. Edition 01, page 5.
The retainer
The studio in residence.
Method Haus sits in the editor’s chair and does the production, on a monthly retainer. You keep the final sign-off. This is what a month looks like.
01
Two features
Two houses a month get the full treatment. The owner in it, the story in one sentence before anyone arrives, shot once and cut six ways: the trailer reel, the room carousel, the owner’s line, the street, the archive and the sale agreed.
02
The standard shoots
Every other instruction photographed to your written standard. One grade, the hero in three crops, verticals true. Stills and a teaser live within 72 hours, so the sale never waits for the film.
03
The agents’ films
A monthly slot, thirty minutes each, filmed in batches. Short films for each agent’s own account, posted as a collaboration with the agency, with a closing card in your palette.
04
The weekly patch
Sixty seconds on what is happening on your patch this week. Named, numbered, same day every week. The column people come back for.
05
The issue
Once a quarter, a printed local magazine in the brochure’s design system, launched on Instagram like a cover. Local businesses, sale stories and a market note in plain English.
06
The funnel
A guide worth downloading, the keyword comment, the message that asks one question, the seven-day email sequence and the valuation booked from the inbox, not the switchboard.
Sources for the month: The Agency Playbook, Edition 01, pages 24, 28 and 31 to 32, and the magazine translation table in the Edition 02 research.
The editor’s chair
What I hold
Which house gets the feature. What the story is, in one sentence. Who is in it. When the light is right. Whether it is good enough to publish.
What you hold
The final sign-off. The listing facts. Anything about fees.
Source: Edition 02, page 12.
Who it is for
First
Prestige and independent agencies with a patch worth owning. You have the relationships, the hosted evenings and the houses worth a feature. What you do not have is the third business.
Second
Architects, interior designers, stagers, developers and furniture and garden brands who work on the same homes. One shoot, shared credits, everyone’s feed.
No account managers. No juniors. No hand-offs.
You brief the person who shoots, cuts, grades and posts. I work alone, which is why the standard does not drift between hands.
The library
Editions 02 to 05 come with the retainer.
Edition 01 is free and complete at playbook.method.haus. The four editions behind it hold the operating system: the written standard, the briefs, the sign-offs, the scorecards and the editable toolkit. Included in the retainer, and each one available on its own.
Read Edition 01 free at playbook.method.hausEdition 02 · Winter 2026
The Visual Standard
How an agency briefs, judges and signs off everything it publishes, in print and on screen.
Included in the retainer
Also available on its own
Edition 03 · Spring 2027
The Agent
One person’s account as a channel the agency cannot buy: the portrait set, the weekly patch, the long walk and the network of accounts that share one win.
Included in the retainer
Also available on its own
Edition 04 · [date]
The Issue
The agency as the local publisher. The feature, the serial, the column, the place, the archive and the quarterly print issue.
Included in the retainer
Also available on its own
Edition 05 · [date]
Views to Valuations
The flywheel, the funnel, the follow-up and the numbers that move instructions.
Included in the retainer
Also available on its own
The usual questions
“We already have a photographer.”
Good. A camera in-house is not a programme. The missing role is the editor, the person with a calendar who decides which house is the feature and what its story is. That is the chair I sit in. Your photographer keeps shooting, to a written standard.
“We don’t have the time.”
The retainer is built so that you need very little. Yours: about four hours a week for briefs and sign-off, plus the time you are on camera. Mine: two to three days a week on your account.
Source: Edition 02, page 67. Hours to be confirmed before publishing.
“We post already.”
Posts are not a programme. A programme has a name, a day and a number, and a vendor who comes back on Thursday. Advice posts index 0.59. People at home beat the average on every title.
Source: as the evidence above.
“We’re not in the UK.”
The standard works anywhere a vendor scrolls before they call. Travel is quoted per shoot.
The offer
One retainer. Everything above, every month.
Included
—
Two features a month, shot once and cut six ways
—
Every listing shot to the written standard
—
The agents’ monthly film slot
—
The weekly patch, every week
—
The quarterly issue, designed and ready for print
—
The funnel: guide, message automation and email sequence
—
The editor’s chair: the calendar, the briefs and the sign-off
—
The library, Editions 02 to 05, and every edition published while the retainer runs
Not included
—
Print runs and paid media, billed at cost [confirm]
—
Travel outside your area, quoted per shoot [confirm]
—
Website rebuilds [confirm]
—
What your agents post from their own phones. That is the point.
How it starts
A
A shoot day
One day. The team portrait set, a batch of short films for the agents’ own accounts and the stills for one listing to the standard. Booked on its own and credited against the first month if you go on.
Book a shoot day
B
A discovery call
Twenty minutes. Bring your three newest listings and the name of the agency you would least like to lose to.
Book twenty minutes
Start here
Book a shoot day, or twenty minutes.
Name
Agency
Your area
Phone (optional)
I’d like to start with
A shoot day
A discovery call
The library on its own
Message (optional)
Method Haus may email and call about this enquiry. No newsletter unless you ask for it. Unsubscribe any time.
Send
I reply within one working day. · Privacy notice
Not ready yet?
Read Edition 01 first. It is free and it is the whole argument.
47 pages: the touchpoint audit, the fourteen shots, the brochure, every agent on brand, the series, the funnel and the year. Then seven short emails on putting it to work.
Send me the playbook and a few short emails on putting it to work. Unsubscribe any time.
Send me the playbook
[MailerLite group “Playbook 2027”, redirect to playbook.method.haus/thanks.]
UK and international
© 2026 Method Haus™. Instagram feature details correct at 29 October 2026 and subject to change.
The three sites
The service: social.method.haus
The work: method.haus
The free playbook: playbook.method.hausOn this page
The argument
The proof
The retainer
The library
The offer
Start here